Classera, a leading global education technology (EdTech) company, has announced a strategic partnership with Abwaab, a prominent educational platform, in a move designed to elevate the learning experience for students by giving them access to educational content and courses tailored to their real needs — helping them build their skills and achieve stronger academic outcomes.

A Partnership Rooted in Classera's Vision for Smarter Education

This collaboration builds on Classera's ongoing strategic direction to develop a smarter, more student-centric educational ecosystem, powered by EduMatch, its AI-driven educational recommendation engine. EduMatch analyzes student data, interests, and academic level to generate precise, personalized learning recommendations for every learner.

EduMatch is designed for students from Kindergarten (KG) through Grade 12, connecting each student with the content and courses best suited to their needs — whether to close a specific skill gap, strengthen academic performance, or prepare for exams and key educational milestones.

Unlocking Greater Value for Students Through Abwaab's Content

Through this partnership, Classera students will gain access to a diverse range of high-quality educational courses offered by Abwaab, delivered through a more personalized and relevant learning experience. This step reinforces Classera's continued commitment to delivering innovative educational solutions that keep pace with the future of digital learning.

The partnership underscores Classera's ongoing strategy of building strategic alliances with leading educational platforms and institutions across the region and globally, aimed at raising the quality of education and expanding learning opportunities for students in the Arab world and beyond.

About Classera

Founded in 2012 in the heart of Silicon Valley, Classera grew into one of the leading e-learning platforms in the U.S. market before expanding into the Middle East in 2013. Today, Classera is one of the region's largest digital education providers, with partnerships spanning ministries of education, the League of Arab States, and global technology leaders such as Microsoft and HP. Classera now operates in more than 30 countries, serves over 10 million users, and has received prestigious international recognition, including the Bett Award.